Marketing During a Crisis

When something like a pandemic or attack is at your country's doorstep, your priorities shift a little. Because what is the point of a business trying to make a profit, if there is a chance that the people who interact with it will no longer be alive for that profit.  So, how do you use your marketing, your brand, and your conscience to find solidarity with your customer base and society at large?

We act. We find what is needed, and we do what we can to act. Because people remember both the good and the bad that we do in times like these.

"For Tammy Einav, CEO of ad agency Adam&eveDDB, it’s a time that businesses have to tread extra carefully. “A brand’s relationship with its customers is always important, but it has never been more critical than it is today. In circumstances like these – which are frightening, uncertain and rapidly changing – clarity and reassurance is demanded,”

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