Don't Underestimate Local SEO for Digital Business
When people say the term "local business" the meaning is often interpreted as a physical location marked on a map. However, the complication of renting property for some businesses and the outright remote nature of others change the definition of what a local business is. How do we define it when a person works from home? What if they move with the job? What counts as local, and how can it be pinpointed on a map?
Thankfully, the internet, and other avenues of categorization are catching up with the concept. Google Maps, for example deal with Local SEO, and you can still classify your home as part of your business in tax codes if that is where your office is.
You can still advertise your business online and you shouldn't be put off on the concept of using a location to tag your business, just because there is no traditional brick and mortar store. As long as you are consistent enough in your listings, maintain a strong web and real life presence, then you shouldn't have to worry too much about semantics.
Thankfully, the internet, and other avenues of categorization are catching up with the concept. Google Maps, for example deal with Local SEO, and you can still classify your home as part of your business in tax codes if that is where your office is.
You can still advertise your business online and you shouldn't be put off on the concept of using a location to tag your business, just because there is no traditional brick and mortar store. As long as you are consistent enough in your listings, maintain a strong web and real life presence, then you shouldn't have to worry too much about semantics.
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